Introducing your High-Performance Hospitality Partner

We are thrilled to announce the arrival of InnPractice, dedicated to delivering transformative results for hotel owners and investors. Founded by industry experts Graham Norris, Dean Crews, and Neil Gullan, InnPractice brings together decades of experience, proprietary tools, and an innovative approach to hotel management.

A Vision 20 Years in the Making

“The idea for InnPractice was conceived over 20 years ago, and now is the right time to bring this vision to life, delivering exceptional results through our expertise, innovation, and partnerships,” says Graham Norris, Co-Founder and Managing Partner. “With our team’s deep-rooted industry knowledge and unique solutions like InnSights, we empower hoteliers to unlock the full potential of their assets, ensuring long-term success and sustainable growth.”

Tailored Solutions for the Hospitality Sector

We work with owners and operators across the hospitality spectrum, from global brands to boutique independents, offering bespoke solutions that blend operational excellence with cutting-edge technology.

InnSights

Our proprietary platform, InnSights, provides a 360-degree management solution, seamlessly integrating financial, operational, and guest experience functions into a single, intuitive system.

At the core of our approach is InnSights, a powerful software solution designed to streamline and enhance hospitality management. This platform supports our hotel partners in three key areas:

• InnControl – Efficient management of finance, HR, and risk.
• InnRoom – Real-time housekeeping and inventory control.
• InnTime – Comprehensive facilities and asset management.

By leveraging InnSights, we provide unparalleled visibility and control over hotel operations, helping our clients drive performance and maximise value.

A Network of Trusted Partners

What sets InnPractice apart is our network of Trusted Partners, specialists in key areas such as ESG, Asset Management, Procurement, Marketing, and Guest Experience. Our partnerships are further strengthened by an expert team we like to call ‘The Innstitute’ specialising in finance, commercial strategy, operations, and high-performance coaching, ensuring that every aspect of hospitality management is optimised for success.

Meet the Founders

Our leadership team brings together diverse expertise and a shared commitment to excellence:

• Graham Norris, Co-Founder and Managing Partner – A seasoned leader with a wealth of experience across branded and independent hotels, with a focus on sustainable business practices.
• Dean Crews, Co-Founder and Senior Partner – An expert in high-performance hospitality, known for driving profitability through innovative brand and concept development.
• Neil Gullan, Co-Founder and Senior Partner – A leading figure in the UK hotel sector, with a track record of success in developing and investing in major brands such as Hilton and Travelodge.

Together, we are committed to elevating hospitality standards, optimising asset performance, and creating lasting value for our clients.

Join Us on This Exciting Journey

The launch of InnPractice marks the beginning of a new era in hospitality management.

To find out more about how InnPractice can support your hospitality business, contact us today hello@innpractice.com