Our Values
InnPractice offers a fresh perspective on hospitality management, uniting the expertise of our talent bank of industry specialists and trusted partners with cutting-edge solutions. Our approach helps hotels excel in a competitive market, transforming potential into high-performance.
At InnPractice, our mission is to redefine hospitality management through innovation, expertise, and partnership. We empower hotel owners and investors by delivering tailored solutions that enhance performance, optimise operations, and create lasting value.
Co-Founder & Senior Partner
Co-Founder & Senior Partner
dean@innpractice.com
07791016913
Dean has led teams in some of the UK’s most prestigious hotels and Michelin-starred restaurants. As a specialist in brand and concept development, he consistently drives high performance, revenue growth, and profitability.
As the former Group Director of Food & Beverage at Kew Green Hotels, Dean managed over 50 properties across the UK and internationally. His experience also includes working with renowned restaurants such as Gordon Ramsay’s Claridge’s, Maze, Petrus, and Murano with Angela Hartnett, while also developing concepts for luxury lifestyle brands.
In addition to his hospitality expertise, Dean serves as a Non-Executive Director for an emerging global drinks brand and advises major companies like Sainsbury’s and Mondelez.
Dean has been recognised by leading industry bodies, including The AA, The Michelin Guide, and the Institute of Hospitality.
Co-Founder & Managing Partner
Co-Founder & Managing Partner
graham@innpractice.com
07768 660098
Graham has extensive experience across the hospitality spectrum, from privately owned hotels to five-star properties and Michelin-starred restaurants. He has played a key role in hotel openings, rebrands, conversions, and takeovers for both branded and independent hotels.
With a decade of experience at Kew Green Hotels, Graham served as Managing Director, overseeing operations across international and managed hotel portfolios. His leadership extended to sustainability initiatives, ensuring long-term business resilience—an essential focus in today’s evolving hospitality landscape.
Graham previously held senior roles as Divisional Director at RBH as well as leadership roles with IHG, further demonstrating his proven track record of success across diverse hotel operations.
Co-Founder & Senior Partner
Co-Founder & Senior Partner
neil@innpractice.com
07855 484709
Neil is an experienced financier and property developer & investor with a strong focus on the UK hotel sector over the past decade.
He has successfully developed and invested in brands such as Hilton and Travelodge which has involved site finding, conversion from office use, development funding to ultimate long term ownership with bespoke groups of fellow investors. As a Hampton By Hilton franchisee, his team led by Graham as operator, achieved major success winning the award for the best branded hotel in Glasgow within the first year of operation.
He has also developed and retained ownership of a Travelodge portfolio including their flagship asset in Queen Street Glasgow. He also previously co-owned the Radisson Blu in Argyle Street Glasgow and a portfolio of Ramada Inns.
Before transitioning into property development and the hotel industry, Neil held senior positions in investment banking with prominent institutions such as Citibank, Dresdner Kleinwort Benson and Société Générale.
Carma is a forward-thinking, B Corp certified partner of InnPractice, dedicated to helping hoteliers simplify and adopt planet-positive, carbon-neutral solutions.
Carma is a forward-thinking, B Corp certified partner of InnPractice, dedicated to helping hoteliers simplify and adopt planet-positive, carbon-neutral solutions.
With a mission to empower businesses to take tangible climate action, Carma provides tools that make sustainable practices more accessible and affordable for the hospitality industry.
The centerpiece of Carma’s offering is the Carma Impact Dashboard, a powerful tool that enables hoteliers to showcase their social and environmental contributions transparently.
This dashboard allows stakeholders, customers, and employees to track the positive impact being made daily, fostering trust and engagement across all audiences.
As a B Corp certified organisation, Carma upholds the highest standards of social and environmental performance, accountability, and transparency. Through its partnership with InnPractice, Carma supports hoteliers in reducing their carbon footprint while aligning with global sustainability goals and enhancing their brand reputation.
Halo is dedicated to enhancing guest loyalty and retention in the hospitality sector, providing flexible and hands-on support across Guest Experience, Marketing, and Communications.
Halo is dedicated to enhancing guest loyalty and retention in the hospitality sector, providing flexible and hands-on support across Guest Experience, Marketing and Communications.
Our mission is to help you build strong connections with your guests and foster lasting loyalty through a seamless approach to strategic marketing consultancy, guest experience strategy, and fractional marketing leadership for your properties.
Panacap is a privately-held family office established by British hotelier and investor George Panayiotou to oversee his personal business interests and group of companies.
Panacap is a privately-held family office established by British hotelier and investor George Panayiotou to oversee his personal business interests and group of companies. They acquire, co-invest & lend capital to both direct real estate and operational businesses in the UK.
Our interests are across Hotels, Residential, co-living, Offices, Leisure and Care. Panacap Ventures is also our venture capital & private equity arm investing with a people-first strategy.
InnPractice’s sustainability partner, mission : net zero empowers our hospitality partners to meet Net Zero and sustainability commitments through expertly crafted, integrated strategies focused on rapid, credible, and consistent decarbonisation.
InnPractice’s sustainability partner, mission : net zero empowers our hospitality partners to meet Net Zero and sustainability commitments through expertly crafted, integrated strategies focused on rapid, credible, and consistent decarbonisation.
By aligning environmental, social, and governance (ESG) goals, this partnership not only helps our hotels reduce their carbon footprint but also enables them to achieve internationally recognised eco-label certification. These prestigious accolades reflect a tangible commitment to sustainable excellence, ensuring that each property stands out as an environmentally responsible leader in the hospitality industry.
Northtree Investment Management specialises in diversified, income-focused UK real estate investments.
Northtree Investment Management specialises in diversified, income-focused UK real estate investments. Applying rigorous stock selection to target mis-priced property risk and sustainable portfolio returns, they are committed to responsible investing. Northtree integrates environmental, social, and governance (ESG) principles, managing the pioneering Carbon Neutral Real Estate Fund. As a Certified B Corporation and signatory of the Net Zero Asset Managers Initiative, Northtree prioritises sustainability and long-term value, delivering consistent income and capital growth through proactive asset management strategies.
AAB is a leading professional services firm operating across the UK, Ireland, and the USA, and it is dedicated to helping mid-market businesses thrive. With a team of over 1,000 specialists, they provide expert guidance across audit, tax, corporate finance, payroll and wealth management, delivering personalised support tailored to each client’s needs. Their approach is simple: “We listen, we understand, and we act”.
AAB’s Hotel Accounting solution, designed by hospitality finance experts, takes the stress out of financial management. The online platform consolidates financial and non-financial data into real-time dashboards, giving hotel operators instant insights to improve efficiency, profitability, and decision-making. Already trusted by a significant number of hotels across the UK and Europe, the solution ensures businesses have the tools they need to stay in control, cut through complexity, and focus on delivering exceptional guest experiences. Real-time financial insights, for efficient hospitality.
Flourish Hospitality delivers powerful, practical learning and development solutions that transform hospitality experiences. Specialising in pre-opening-team engagement, leadership development and guest engagement training they empower leaders and teams to deliver exceptional service.
Elevate Your Hospitality Experience with InnPractice and Flourish Hospitality
At InnPractice, we understand that exceptional guest experiences are driven by well-trained, motivated teams and strong leadership. Through our partnership with Flourish Hospitality, we bring industry-leading learning and development solutions to the hospitality sector, ensuring your teams not only meet but exceed guest expectations.
Founded and led by Dan Barnes, a hospitality training expert with over 25 years of experience, Flourish Hospitality delivers bespoke, practical training programmes designed to transform service standards and foster leadership excellence. Trusted by prestigious brands like The Langham, Lore Group, House of KOKO, Caprice Holdings, and Kimpton Fitzroy London, their workshops and training sessions are crafted to empower both leaders and team members to flourish.
Zero Procure is changing the way businesses procure, and are becoming the procurement destination of choice, no matter what the industry.
Zero Procure is changing the way businesses procure, and are becoming the procurement destination of choice, no matter what the industry.
They are agile and work in partnership with clients and suppliers to understand each other’s business, benefit from greater efficiencies and protect profit. They can integrate with existing procurement infrastructures or develop bespoke procurement solutions for businesses.
Their industry-leading, experienced and trusted network empowers businesses with the information and confidence needed to make the big decisions. Their business model is flexible, transparent and scalable to suit the procurement needs of organisations. No matter how big or small, their hugely experienced team drives results during these times of uncertainty with a robust profit protection strategy.
Elevate Capital Partners is a hospitality-focused investor and investment management team, with a clear vision for the future of real estate.
Elevate Capital Partners is a hospitality-focused investor and investment management team, with a clear vision for the future of real estate.
Anchored in robust capital and operational expenditure programs and carefully crafted investment plans, Elevate Capital Partners provide hotel owners and investors with robust investment strategies and meticulous asset management, underpinned by a dedication to Environmental, Social, and Governance (ESG) principles in the dynamic UK hotel market.
Tapping into the unparalleled potential within the Midcap sector of the UK hotel market, a segment that reflects a value gap with fragmented ownership, Elevate Capital Partners creates opportunities for shrewd investment and portfolio curating.
By capitalising on the evolving landscape of this sector and ensuring that investments are not only secure but also positioned for appreciable growth, Elevate Capital Partners ensures investments drive sustainable growth, meaningful social impact and assured profitability.
Greenbrook are your personal textile experts, specialising in washing, tracking, and procuring textiles for the hospitality industry.
Greenbrook are your personal textile experts, specialising in washing, tracking, and procuring textiles for the hospitality industry.
As independent consultancy experts dedicated to enhancing hotel laundry management, our comprehensive services span from brokering and managing laundry contracts to providing high-quality textile procurement and implementing advanced RFID asset tracking.
With a deep understanding of the challenges faced by hotels, we offer tailored solutions that ensure quality, efficiency, and cost-effectiveness. Our unique approach combines industry expertise, a robust network of pre-qualified laundries, and innovative technology to deliver seamless transitions and superior results for our clients.
