Franchise Strategy
Franchise Strategy
In Partnership with Accommodate Consulting
Accommodate Consulting partners with InnPractice to support hotel owners and investors with expert guidance at every stage of the hospitality lifecycle. Founded by Matt Hughes, a former VP of Owner Strategy at Marriott International, the consultancy is built around one core belief: that clarity and simplicity drive better results.
Whether you’re navigating the franchising ecosystem, optimising underperforming assets, or planning your next mixed-use development, Accommodate offers insight, experience, and a practical, performance-led approach.
“InnPractice shares our belief in eliminating complexity and building community. Together, we’ll empower hotel owners and investors through strategic clarity, digital tools, and real-world results that drive performance and confidence.”
— Matt Hughes, Founder of Accommodate Consulting
Services
Franchise Strategy & Deal Structuring
Guidance on brand selection, contract negotiation, and long-term value modelling to help owners secure the right franchise deals and reduce risk.
Asset Management & Performance Optimisation
Hands-on support to improve operational efficiency, align brand KPIs, and apply AI-powered insights to unlock value and drive NOI growth.
Branded Residences & Mixed-Use Advisory
Specialist expertise in integrating hospitality and residential components to create financially and socially viable developments.
Digital Learning & Capability Building
A growing library of online courses, including The Business of Hotel Franchising (launching Summer 2025), designed to equip owners and investors with strategic tools and real-world understanding.
Why Choose InnPractice?
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Simplified Decision-Making
Clear, actionable advice across branding, investment, and operations. -
Capability Building at Scale
Structured digital learning to support confident, informed decision-making. -
Stronger Owner–Brand Relationships
Governance and negotiation support to improve franchise alignment. -
Improved Asset Performance
Targeted strategies to enhance profitability and operational delivery. -
Community-Driven Learning
Shared knowledge and peer support through the InnPractice network. -
Future-Ready Tools
Data modelling, AI insights, and scenario planning to support resilient, long-term growth. -
Lifecycle Support
Advisory that spans from pre-opening feasibility to long-term asset strategy.
Discover how partnering with InnPractice and Accommodate Consulting can give you a strategic advantage
Get in touch today !
More information on Accommodate Consulting